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Can creativity be found in B2B storytelling?

As a journalist writing deep tech stories for the national, financial and B2B media, I’m always on the lookout for inspiration and content. It’s easy for people in the B2B tech industry to feel that, as their products or services aren’t ‘consumer’, they don’t need to be positioned creatively, or they can just rely on the tech to do the talking.

On the contrary, with so much noise in the B2B space and journalists’ time stretched more and more, creative storytelling around the technology is more important than ever.

With this in mind, this week the NBU team and I are running a practical workshop for tech companies that might find it challenging to see the creative angles in their “B 2 Zzzzz” technology.  These are the angles that will draw the attention of reputable media outlets.

It’s going to be a really interactive session, where we work with some of NBU’s senior creative directors to develop and take away the practical tools and techniques for delivering B2B messages to the media with impact.

By Stephen Pritchard, freelance broadcaster and journalist


To find out more about reserving place at this or future workshops, contact: