One of our Account Executives, Olivia Harry, packed her bags and briefing books to head to ISE in Amsterdam this week with our client Canon Europe. Here she sheds light on what ISE’s all about and why the world of projection is more exciting than ever before.
This week, systems integrators (people who work with venues and manufacturers to install audio-visual systems) from around the world have descended on Amsterdam to share in their passion for audio, visual and lighting installations. King among them – or at least we think so – is the incredible projection technology on display at the show.
Think Time Square in a trade hall, but with some of the most eye catching and creative pieces of digital art around today. Vendors from around the world show off the power of their technology in an exhibition of colours, brightness and interactive installations that make ISE one of the most vibrant events of the year (admission: I need to get out more).
ISE 2019 has come a long way since the first event back in 2004. Not only has it become the largest AV and systems integration show in the world, but the industry and products on display couldn’t be more different. As the imaging landscape continues to evolve rapidly, AV technology is working hard to keep up with the demands of enterprises and consumers alike.
With the call for 4K on the rise and the first instances of 8K creeping in to the audio-visual world, this year’s show was all about resolution. Our client, Canon, further expanded its 4K line-up to meet the demands of systems integrators from across industries, with its first ever large venue projector. In December, the team here at Nelson Bostock also launched two compact 4K resolution projectors for Canon – one native and the other UHD.
While 4K is in high demand, there are many sectors, such as education, who can’t afford to change their entire infrastructure, so we are seeing the first instances of pixel shifting technology to offer these industries the same resolution without the cost.
As with 4K, brightness plays a huge role in the power and accuracy of projection. Last year, we saw most major players in the market launch projectors with a laser light source and this is a trend that will continue to grow. This year was the battle of the lumens, with one projector boasting a massive 50,000 lumens of brightness. In large venues or spaces that have a lot of ambient lighting (such as in stadiums), this brightness ensures powerful and accurate projection, which gives the same results as using a screen – but with the flexibility of a projector.
Projectors are increasingly being used to create exciting and creative displays from education environments, to museums and even advertisements on the street. With the demands on these devices becoming increasingly complex, we are seeing lighter and lighter models to facilitate easy installation, while things like lens shift and laser light source, mean they can be positioned at almost any angle and pushed right up against the projection space.
This is creating some incredibly eye-catching displays. Just consider the work of world-renowned set designer Es Devlin, who has used projectors to create sets for Kanye West, the closing ceremony for the London Olympics and the Mask exhibition at Somerset House. Her work is wildly innovative, totally immersive and has to overcome the challenges of venue size, light dispersion and consumer expectation.
This year’s ISE showed a similar level of imagination. Stands were designed to attract the thousands in a fiercely competitive environment – with some of the most eye catching including holographic projection, an interactive projection tube and a wall to ceiling 4K display (a hard thing to do in the enormous RAI venue). With the bar set incredibly high this year, it will be amazing to see what ISE 2020 has in store for visitors!
Read about more of the event support we provide for Canon Europe here. If you’ve got an event or project you need support on, please feel free to get in touch!